resuFresh / Resume Templates / Kendall
Resume Template

Kendall

Soft contemporary palette with generous line-height. Approachable, modern, and easy to read at a glance.

MarketingPRCommunicationsNon-profit
resufresh.com/app — kendall template

AALIYAH FOSTER

aaliyah.foster@gmail.com · linkedin.com/in/aaliyahfoster · (312) 555-0184 · Chicago, IL

PROFESSIONAL SUMMARY

Results-driven Senior Marketing Manager with 7+ years driving demand generation and pipeline growth for B2B SaaS companies. Proven track record of scaling email marketing programs, delivering measurable ROI across digital channels, and partnering with sales teams to accelerate revenue. Adept at building high-performing teams, managing multi-channel budgets, and translating data into strategic decisions that move the needle.

CORE COMPETENCIES

Demand Generation · Email Marketing · Campaign Management · Marketing Automation · Content Strategy · Data Analytics · ABM · HubSpot · Mailchimp · Salesforce · Google Analytics · SEO/SEM · A/B Testing · CRM · Budget Management

PROFESSIONAL EXPERIENCE

SENIOR MARKETING MANAGER · CloudSoft Inc
March 2020 – Present
Architected and executed multi-channel demand generation strategy across email, paid social, SEO, and events — contributing to a 34% increase in qualified pipeline over 18 months
Built and scaled an email marketing program from 12,000 to 48,000 active subscribers, achieving a sustained 28% open rate — 11 points above industry average
Launched ABM program targeting 80 named enterprise accounts, reducing average sales cycle by 3 weeks and increasing deal size by 22%
Managed a $180K annual marketing budget; reallocated 22% toward high-performing digital channels, improving blended campaign ROI by 40%
Led a 6-month company-wide rebrand in collaboration with design, product, and sales — delivered on time and 8% under budget
Grew marketing team from 2 to 5 direct reports; introduced sprint-based planning and weekly pipeline reviews that improved team output by 30%
Implemented HubSpot CRM workflows reducing lead response time from 48 hours to under 4 hours
!Too many bulletsRecruiters prefer 4–6 bullets per role — PDF export will cap at 6.
MARKETING MANAGER · Agency Plus
June 2017 – February 2020
Produced SEO-optimized content including blogs, whitepapers, and case studies — grew organic traffic by 62% across a portfolio of 12+ client accounts over 24 months
Managed integrated campaign execution for clients across SaaS, fintech, and e-commerce verticals with combined budgets exceeding $400K annually
Built monthly performance dashboards in Google Analytics and Data Studio; data-driven optimisations improved average client campaign efficiency by 18%
Introduced marketing automation workflows for three key clients, reducing manual email tasks by 60% and improving lead nurture conversion by 24%
Mentored two junior coordinators; both were promoted to Manager within 18 months
MARKETING COORDINATOR · BrightPath Media
August 2015 – May 2017
Assisted senior strategists in planning and executing content and social media campaigns for 8 B2C clients
Maintained editorial calendars, coordinated with external copywriters, and ensured timely publication across all channels
Conducted weekly analytics reviews and prepared client-facing performance reports

EDUCATION

Bachelor of Arts in MarketingUniversity of Michigan
2015
Relevant Coursework: Digital Marketing Strategy, Consumer Behavior, Brand Management, Marketing Analytics

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

HubSpot Marketing Hub Certification
2023
Google Analytics 4 Certification
2022
Salesforce Certified Marketing Associate
2021
Content Marketing Institute — B2B Content Strategy Workshop
2020

AWARDS & RECOGNITION

CloudSoft Q3 2022 Impact Award — recognized for highest pipeline contribution in company history

Agency Plus Employee of the Year
2019

Why choose the Kendall template?

Soft contemporary palette with generous line-height. Approachable, modern, and easy to read at a glance. resuFresh pairs every template with AI that reads your actual job description and rewrites your bullets, summary, and skills to match the role — so you're not just picking a pretty design, you're getting a resume that's optimized for the specific position you're applying for.

The Kendall template works best for roles in Marketing, PR, Communications, Non-profit. With 45 color themes to choose from, you can match the palette to your personal brand or your target company's style.

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