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AALIYAH FOSTER

✉aaliyah.foster@gmail.com|inlinkedin.com/in/aaliyahfoster|☎(312) 555-0184|📍Chicago, IL

PROFESSIONAL SUMMARY

Results-driven Senior Marketing Manager with 7+ years driving demand generation and pipeline growth for B2B SaaS companies. Proven track record of scaling email marketing programs, delivering measurable ROI across digital channels, and partnering with sales teams to accelerate revenue. Adept at building high-performing teams, managing multi-channel budgets, and translating data into strategic decisions that move the needle.

CORE COMPETENCIES

Demand Generation · Email Marketing · Campaign Management · Marketing Automation · Content Strategy · Data Analytics · ABM · HubSpot · Mailchimp · Salesforce · Google Analytics · SEO/SEM · A/B Testing · CRM · Budget Management

PROFESSIONAL EXPERIENCE

SENIOR MARKETING MANAGER· CloudSoft Inc

March 2020 – Present

Architected and executed multi-channel demand generation strategy across email, paid social, SEO, and events — contributing to a 34% increase in qualified pipeline over 18 months

Built and scaled an email marketing program from 12,000 to 48,000 active subscribers, achieving a sustained 28% open rate — 11 points above industry average

Launched ABM program targeting 80 named enterprise accounts, reducing average sales cycle by 3 weeks and increasing deal size by 22%

Managed a $180K annual marketing budget; reallocated 22% toward high-performing digital channels, improving blended campaign ROI by 40%

Led a 6-month company-wide rebrand in collaboration with design, product, and sales — delivered on time and 8% under budget

Grew marketing team from 2 to 5 direct reports; introduced sprint-based planning and weekly pipeline reviews that improved team output by 30%

Implemented HubSpot CRM workflows reducing lead response time from 48 hours to under 4 hours

MARKETING MANAGER· Agency Plus

June 2017 – February 2020

Produced SEO-optimized content including blogs, whitepapers, and case studies — grew organic traffic by 62% across a portfolio of 12+ client accounts over 24 months

Managed integrated campaign execution for clients across SaaS, fintech, and e-commerce verticals with combined budgets exceeding $400K annually

Built monthly performance dashboards in Google Analytics and Data Studio; data-driven optimisations improved average client campaign efficiency by 18%

Introduced marketing automation workflows for three key clients, reducing manual email tasks by 60% and improving lead nurture conversion by 24%

Mentored two junior coordinators; both were promoted to Manager within 18 months

MARKETING COORDINATOR· BrightPath Media

August 2015 – May 2017

Assisted senior strategists in planning and executing content and social media campaigns for 8 B2C clients

Maintained editorial calendars, coordinated with external copywriters, and ensured timely publication across all channels

Conducted weekly analytics reviews and prepared client-facing performance reports

EDUCATION

Bachelor of Arts in MarketingUniversity of Michigan

2015

Relevant Coursework: Digital Marketing Strategy, Consumer Behavior, Brand Management, Marketing Analytics

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

HubSpot Marketing Hub Certification

2023

Google Analytics 4 Certification

2022

Salesforce Certified Marketing Associate

2021

Content Marketing Institute — B2B Content Strategy Workshop

2020

AWARDS & RECOGNITION

CloudSoft Q3 2022 Impact Award — recognized for highest pipeline contribution in company history

Agency Plus Employee of the Year

2019

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